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220 Broadway - Buffalo, NY 14204 |
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220 Broadway - Buffalo, NY 14204 |
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Print Plus can assist you in determining the best direct mail format to use for your business. The most frequently used formats are as follows:
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Post cards are
a good choice when the message you want to deliver can be
presented clearly and completed in limited space. Another
advantage is post cards don’t have to be opened to
deliver their message.
Self-mailers
are larger and more elaborate than post cards. They use a single
sheet of paper folded to a letter size. The folds create panels
that can be used alone or in combination to deliver the message.
The lower cost of production makes a self-mailer a viable option
over an envelope mailing.
Booklets and
catalogs are used primarily to sell products or impart
information. This is potentially the least space-restrictive of
all direct mail formats. Booklets and catalogs are usually mailed
as flats rather than as letter mail and therefore incur an extra
postage charge for size.
The traditional
direct mail package consists of an envelope, a letter, a brochure,
an order form, a reply device, and perhaps some extra inserts.
Although this form of direct mail costs the most to produce, it
does provoke response. Fundraising appeals and membership
campaigns often use a direct mail package.
